Shaping Markets. Driving Impact.

Impact Advisory empowers private sector growth and sustainability by designing impactful development strategies, advising donors on program implementation, and strengthening market systems that deliver inclusive and lasting change.

How can we help you?

Legal Affairs

Our legal advisory services help organizations navigate complex regulatory environments, ensure compliance, and build a strong foundation for sustainable growth.

Urban Planning

We apply sustainable urban planning principles to design inclusive, resilient, and functional spaces that foster economic and social development.

Marketing Strategies

We design marketing strategies that enhance brand visibility, engage target audiences, and align with business and development goals.

Sustainable Tourism

We create destination and master plans that promote responsible tourism, support local livelihoods, and ensure long-term environmental and cultural sustainability.

Growth Management

We develop tailored strategies that drive business expansion, improve competitiveness, and unlock new market opportunities.

Meet Our Experts

elena

Elena Ivanova

Elena Ivanova is a development consultant specializing in digital jobs, sustainable tourism, green economy, and private sector growth. As Founder and Director of Impact Foundation, she has managed donor-funded projects worth over €350,000, working with international donors, institutions, and businesses across the Balkans. She helps organizations design impactful projects, access funding opportunities, and build partnerships that create inclusive and lasting economic development.

vesna

Vesna Jovanovska

Vesna Jovanovska is an attorney-at-law with a legal license since 2009 and founder of her own law office since 2012. She is also a mediator and registered industrial property representative, advising clients on business law, insurance, civil law, and regulatory matters. Her work combines legal expertise, practical dispute resolution, and strong understanding of the needs of companies and organizations.

vanja

Vanja Kocovska

Vanja Kocovska is an architect and urban planner with more than 17 years of experience in designing and delivering contemporary spaces. Her work covers residential, commercial, and hospitality projects, combining aesthetics, functionality, materials, lighting, and user experience. She brings a refined design sensibility and hands-on approach to projects, ensuring clear concepts, precise execution, and long-term value.

sanja

Sanja Janeku

Sanja Janeku is a marketing consultant with nearly 20 years of experience in brand strategy, market research, marketing communications, and digital marketing. She helps organizations develop effective online and offline marketing strategies that improve visibility, engagement, and measurable results. Her experience with businesses and EU-funded initiatives makes her a strong advisor for organizations seeking growth, innovation, and stronger market presence.

andrijana serafimovska

Andrijana Serafimovska

Andrijana Serafimovska is a grant proposal writing consultant with over 7 years of experience in project development and proposal writing. She supports organizations throughout the full grant development process, including idea creation, partner identification, project design, budgeting, and proposal submission. She has written more than 70 proposals for over 10 NGOs and more than 30 donor programs, including Erasmus+, EU projects, other international donors and embassies, as well as national public institutions and domestic funding programs.

Гордана

Gordana Popovikj Friedman

Gordana Popovikj Friedman is an international development consultant with over 25 years of experience in competitiveness, private sector development, and strategic partnerships. She supports organizations throughout the full project lifecycle, including innovation management, strategic planning, and policy design. She has held senior positions at the World Bank Group, EBRD, and USAID implementing partners, managing diverse portfolios in Skopje and Washington DC, and holds an MBA along with professional certifications from The George Washington University and the United Nations.

Our Latest Blog Posts

Women In Industry Matter

Women In Industry Matter

April 21, 2026 | by Gordana Popovikj Friedman
The morning was crisp when Maja[2] stepped onto the construction site, steel‑toe boots crunching over gravel. At 28, she is...
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Ready to take the next step? Contact us today to see how our consulting services can help your business grow.

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